IMAG a Powerful Tool For Your Worship Environment

As a creative tool of artistic expression, when overused, though, it can result in detrimental effects in communicating with the congregation as a whole.

IMAG a Powerful Tool For Your Worship Environment
Another benefit of using IMAG during worship is that you’re using cameras to shoot what’s in the room and not adding color, images or textures that don’t exist in the physical worship space. When you allow the screens in your room to connect with the rest of the atmosphere, it just amplifies its effectiveness.
Credit: TripleWideMedia.com

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I have a hard time remembering the last time I went to a concert and there weren’t large screens flanking the sides of the stage with larger-than-life images of the performer on them.

Today, screens seem to be a requirement, and I’ll be the first to say that I enjoy feeling a deeper sense of connection to them.

However, I wonder if the entertainment industry is having a greater effect on the direction of technology in worship than we may want to give credit.

I mention this to acknowledge the incredibly high percentage of people who may read this, that already use Image Magnification (IMAG) in their weekly gatherings as a church.

There’s a time and place for it.

To the unchurched, cameras on during worship can be perceived as really awkward karaoke.

As is the case with all technology, it’s another creative tool of artistic expression, and when overused, it has detrimental effects on our ability to communicate with the congregation as a whole.

First, let’s explore the upsides of using IMAG in worship.

Greater Perception of Authority

Have you ever noticed, when a friend is telling you a story that they’ll add to their story a phrase that sounds like “I saw it on television,” “There was this documentary” or “This guy was talking about it on…”? There’s no question that we as humans use visual mediums like film, television, news or streaming video to support our stories and provide a basis of reliable sources. That’s because pixels provide a perception of authority.

When we use cameras in our worship gatherings, we have an opportunity to use our pastor projected with pixels on large screens to help people feel like what they are communicating has great authority. The “trust-factor” increases, and as a people who believe that the Bible is the most supreme Truth in all the world, then this helps us to communicate in a more effective manner.

Louder than Words

Great communicators know that great communication lives far beyond just words. The dynamics of volume, the expressions in their face and the intentional pauses they add in between key statements all affect the way a message is received. Without cameras, larger audiences may not be able to connect with the nuances of great communicators.

My friend Micah, who works with Joel Osteen at Lakewood Church in Houston, Texas, shared with me that Pastor Joel uses his eyes to connect with people. Whenever he looks at the camera, he knows that the director will take a close-up shot of him at the podium. Using his eyes, Joel is able to connect on a personal level with his audience. A great reason to use cameras is to make a room of 15,000 feel like two.


More About Luke McElroy
Luke McElroy is the founder of Orange Thread Media, the parent company to TripleWide Media, SALT Conferences and Orange Thread LIVE. He is the author of The Wide Guide: Blueprint for the Multiscreen Movement. Through his leadership, Orange Thread’s work has been seen around the world with well known brands including American Idol, Blake Shelton, Bill Engvall and hundreds of churches every week through the stock media their team has created. Luke was named one of the top innovators in the church by Worship Leader Magazine in 2013 and made the Impact 100 “List of Entrepreneurs to Watch Under 30.” He currently lives in Nashville, Tennessee.
Get in Touch: luke@orangethreadmedia.com    More by Luke McElroy

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Article Topics

Technology · Video · Visual Arts · Video Production · Atlanta · IMAG · Image Magnification · Lakewood · Osteen · Triplewide Media · All Topics

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